Brick-and-mortar stores as we know them are facing numerous challenges. Consumer habits are changing and many store owners have experienced a steady decline in visitor numbers to their premises over the past decade. Shopping centers have even unceremoniously been labelled as ‘dead malls‘ when failing to attract enough visitors each month.
Of course, this trend of dwindling numbers started even before the current situation. Nowadays, customers do a significant part of their shopping online, often eschwewing physical stores altogether.
Finding new ways
That is why finding sustainable answers to the following questions will be essential for long-term survival:
- How to attract more (potential or existing) clients?
- How to subsequently induce them come back?
Our suggestion: a paul&ernst bike.
You know that we sell streetfood bikes allowing you to leave restaurant kitchens, bars and ice cream parlors behind. Such an unrestrained way of doing business , however, is only one of the many uses for the paul&ernst bikes.
Opt for Store-In-Store
Today we would like to draw your attention to the concept of store-in-store. What do we mean with this?
A store-within-a-store is an agreement in which a retailer rents a part of the retail space to be used by a different company to run another, independent store.
This agreement is popular among filling stations and supermarkets. Many bookstores partner with coffee shops to improve customer experience (customers often desire a place to sit and enjoy a drink while they browse).Source: https://flameanalytics.com/en/news/shop-shop-retail/
What does this mean?
In practice, this translates into the following potential uses for the paul&ernst bikes:
- Retailers offering additional products in-house (e.g. sport store also offering smoothies)
- Retailers renting out space inside their store (e.g. sport store bringing in an independent smoothie bar owner)
- Mobile store inside shopping center (e.g. smoothie bar owner rents within a shopping complex, apart from other stores)
Check out this picture from one of our happy clients in Switzerland:
Do you see how they seemlessly integrated their mobile waffle station into the retail space?
Here is another photo from one very satisfied client in Vienna selling her flower arrangements inside a shopping mall. A splash of color in an otherwise standard mall inspires both clients and the owner herself.
Get in touch!
Nothing brings a bigger smile to clients’ faces than an exciting, new concept. Let us help you recreate this feeling for your own customers. Call us today to see how we can help you reach new markets!
paul&ernst Sales Department:
+43 (0) 1 3616610 0